Sponsorship can supercharge your Marketing

Newsletter sponsorship, and how can it work for your brand? Here’s what you need to know to make the most of this tactic. Advertising has changed a lot over the years. Gone are the days of promoting your business with a few commercials or well-placed billboards. Now, with the rise in digital advertising, it’s getting harder than ever to compete with high-budget brands. That’s why many advertisers are turning to newsletter sponsorship campaigns to stand out from competitors. With newsletter sponsorships, you can reach your audience directly in the inbox, bypassing ad blockers and achieving higher engagement.

What is a newsletter sponsorship? A newsletter sponsorship is a paid advertisement in an email newsletter. Compared to an online or social media ad, a newsletter sponsorship tends to be incorporated more natively into the reader experience. In fact, some publishers will even cater their organic content to fit with each sponsorship partner. However, sponsorship formats can vary widely depending on the publication. Benefits of running a newsletter sponsorship, Incorporating newsletter sponsorships into your advertising strategy is key to achieving your marketing goals. By allowing access to an engaged subscriber base, running a newsletter sponsorship gives you a leg up on the competition in several ways.

Reach audiences directly, When you send out an email newsletter, you’re dropping it straight into subscribers’ inboxes. That’s why, unlike with social media posts, readers can’t just scroll past them. Instead, they need to take action to handle their messages as they come in. According to a survey by Adobe, this happens frequently, with consumers spending approximately five hours a day in their personal and work emails combined. Another benefit of running a newsletter sponsorship is that you don’t need to worry about ad blockers intercepting your message. Because your placement appears in the body of the publisher’s email, it’s integrated into the newsletter as content. And as long as you’re partnering with a trusted publication, spam filters shouldn’t be a problem either.

Leverage built-in targeting, Many newsletters center on specific interests or identities. For instance, you can find plenty of publications about niche topics like freelance writing or single parenthood. As such, companies can tap into existing communities by launching a newsletter sponsorship. With that, advertisers can reach their target audience without using third-party cookies. As the industry shifts toward an emphasis on privacy, this will become an increasingly valuable asset. For marketers who aren’t quite ready to give up demographic targeting, programmatic email advertising allows a close alternative to the traditional newsletter sponsorship. With platforms like the Paved Ad Network, advertisers can target a specific audience to deliver their sponsorship across multiple newsletters at once. This allows them to take advantage of email’s direct reach while achieving the same level of targeting as other digital channels.

Connect with engaged audiences, Think about all of the messages you receive in your inbox, from business correspondence to shipping confirmations. Unlike entertainment-focused platforms like social media, email often requires your full attention. Likewise, reading through a newsletter involves consuming valuable, informative content. Once a reader stumbles upon your newsletter sponsorship, they’re already in the right mindset to pay attention.

If you watch a lot of movies and TV shows, you might have noticed that over the last few decades everything has gotten a lot more. No matter the kind of story being told, a sheen of cool blue or gray would wash over everything, muting the colors and providing an overall veneer of serious business.

So many TV shows and movies now have a dull filter applied to every scene, one that cuts away vibrancy and trends toward a boring sameness. Every frame’s color scheme ends up feeling the same as every other frame. And when there are so many projects using similar techniques, you end up with a world of boring visuals that don’t stand out.

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